Tesco Grocery goes mobile

Neil Yeomans | 2:12 pm | March 6, 2008 | Mobile, News

Tesco Grocery goes mobile

Tesco is working on plans to become the first supermarket to intergrate grocery retailing via its mobile media promotion, after the success of two test campaigns.

Tesco’s undertook two separate trials over last month that allowed consumers to order flowers directly from their mobile phone. These are understood to have been in preparation for a full m-commerce launch.

The promotion targeted Valentine’s Day and Mother’s Day with the inital results showing that both have driven significant traffic to the site although no sales data has been supplied. The trial also including the testing of a new transactional systems designed to be used from a mobile.

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