Google Display URL

Garret Cunningham | 10:56 am | February 20, 2008 | Affiliate Marketing, Google, News, Pay-Per-Click (PPC)

Google have official announced the release of their Display URL update. There has been quite a lot of speculation in the lead up to the official release.
Concerns have hovered around what the implications will be for affiliates. The updates requires advertisers to use accurate display URLs which match their Destination URL.
I.e. if the disply url is for www.lakestarmedia.com, the destination url must be www.lakestarmedia.com, and does not allow for misspellings or variations in .com and .co.uk.

The worry for affiliates was, how would this affect redirects? as affiilates who run direct pay per click campaigns use affiliate network tracking which redirects to merchants websites, therefore the display url wouldn’t match, but as the official line says redirects are fine as long as the final landing page matches the display url.

For more information view the official post here.