The Plus Box Strikes again

Garret Cunningham | 5:12 pm | February 15, 2008 | Google, News, Pay-Per-Click (PPC)

Google has anounced plans to test a new plus box with sponsored links on their search engine to display videos ads.
Seems like Google are expanding the video ad platform to make it more mainstream.
It will be interesting to get the full details especially for costs.
Currently video ads can be played at no cost to the advertiser, they only pay when the user clicks for a second time and goes through to the site, so it’ll be interesting to see if they stick with this model.
The idea also offers more potential to differentiate your ads from those of others, so in theory should help with click through rate, but on a contrasting view, should help reduce irrelevant clicks, as not only do you have text to speak to your customer, but also video, so they should be in no doubt about what your website has to offer them.

Unfortunately nothing seems to have been released publically yet, but we will let you know as soon as it is!