Google Release Demographic Targeting Beta Test

Garret Cunningham | 10:26 am | January 24, 2008 | News, Pay-Per-Click (PPC), Social Media

Google have just launched the Beta test of Demographic targeting and Reporting.

The tool will allow advertisers to use Googles content network and target their visitors based on age and gender.  When users sign into publishers websites, such as social networks the tool will advertise ads to them in relation to the demographic information they have entered in their profile.

There will be no personally information passed to Google, only age and gender, and no information relating to under 18’s will be given as it will not be permitted to target these individuals.

The tool will work similar to the MSN tool, whereby advertisers can choose to increase bids when ads are shown to a particular demographic. eg. increase bids by 150% to males 25-30 years old.

Along with this there will also be the option to omit a demographic from seeing your ads, eg. Do not display ads to Females, 18 - 35 years old.

To help integrate the tool there will also be a demographics reporting function added. This will allow advertisers to view which group of users ads are appearing for as well as other relevant stats such as, click through rate, clicks, conversions, ROI and CPA.

During Beta the tool will slowly be rolled out to more and more advetisers.

To sign up visit Google Demographic Beta.