Online fashion retailer Missguided has launched its own iPhone app in a bid to expand its online retail offering.
The business, which specialises in “catwalk looks and celebrity inspired women’s fashion”, hopes to use the application to strengthen ties with customers by providing access to its online catalogue as well as fashion industry news for shoppers on the move.
Missguided’s venture is the latest sign of a growing trend among fashion retailers to connect with potential buyers through mobile and smartphone devices. And after research released last week suggested that in three years time mobile owners may be spending over £250m a year on goods bought through their phones, it’s not hard to see why the fashion sector is taking such an interest.
In an effort to widen the customer experience and make its iPhone app more than simply a sales tool, Missguided has included a host of features on top of its online catalogue. New fashions are sent to users’ phones each day, and social media fashion links to the firm’s blog, Facebook and Twitter pages are provided.
By Richard Morris