Muted celebrations for Bing as search engine reaches first birthday

Bing, the search engine from Microsoft is set to celebrate its first birthday this week, but there might not be as many people coming to the party as expected.

After being re-branded from Live Search 12 months ago, Bing saw its volume of unique visitors from the US rise by 16 per cent after five months to 83 million, and its share of the search market increase by 1.9 per cent to 9.9 per cent.

However, as commented on in a piece by the Financial Times, the search engine has seen some of that initial growth disappear in recent months. According to figures from research firm Hitwise, Bing saw its share of the market increase three months on the trot to finish February 2010 with a 9.7 per cent share of the market.

These gains have now been reversed however, with Bing’s market share falling to 9.62 per cent in March and 9.43 per cent in April.

The recent trend will have come as a disappointment to Bing executives who would not doubt expected to see its share of the search market continue to rise.

In the UK the company has tried to continue the promotion of Bing with a multi-million pound television campaign. The advertising push, which uses the strapline “Bing and decide” began at the start of March and will run until June.

By Richard Morris

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Richard Morris

Richard joined Lakestar McCann as news editor in 2009 and over the past three years has run the company's daily news feed service. Prior to joining the team at Lakestar he worked as a business reporter at Crain's Manchester Business, and spent three years as a general reporter at the North West Evening Mail in Cumbria.

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