“Don’t just shop for it, i-Phone it to Argos” – that might well be the latest variation of Argos’ well-known advertising catchphrase promoting the retailer’s latest idea to open new channels for its customers.

The high street company has followed several other big-name retailers in announcing the launch of an interactive shopping service available over customers’ i-Phones.

The move has been prompted by a huge increase in traffic to its website from Apple mobile devices last year.

Customers can use the app to update their Argos accounts, order items for collection in-store, and check the availability of stock in specific stores.

Regular users of its website are the main targets of the launch.

David Tarbuck, head of multi-channel development, said 750,000 people visited the Argos site using Apple devices.

He told New Media Age magazine: “The biggest trend we’ve seen in the way customers use their mobile phones to shop has been the increase in product browsing online.

“We’ve seen product browsing figures increase by nearly 700 per cent in the last year from the iPhone, so we’ve developed an app tailored to this consumer trend.”