IEEE, the professional body aimed at advancing technological innovation has said it has managed to significantly boost membership through a LinkedIn PPC campaign.
Using paid adverts displayed on LinkedIn, the networking site for professionals, the organisation said it’s succeeded in increasing the number of quality leads coming through to its website.
Following a two month campaign the IEEE said the channel’s conversion rate was almost three times that of the overall site average. In addition, bounce rate for traffic via LinkedIn was 10 per cent lower than through other sources.
Angela Trilli director of marketing for IEEE, said: “Not only were our results a huge success but we were introduced to a media of marketing that we had never utilised before.”
According to a report by Reuters, professional social networks such as LinkedIn have continued to take off since late 2008.
Martin Olausson, director of digital media strategies unit at research firm Strategy Analytics, said: “The professional social networking industry is recovering very well.
“Because of the recession a lot of people have updated their resumes and increased their professional networking activities in the last year.”