Mobile phone retailer Phones 4U is set to spend £8m on a new advertising campaign which includes placements on catch-up TV websites.
The first television advert will run tonight, followed by pre-roll video adverts on websites including 4oD and ITV Player, according to an article by New Media Age.
The company plans to target mobile owners in the 16-24 age group, by targeting youth shows such as Glee and Hollyoaks.
Further activity will be run on social networking sites including Facebook and Twitter.