Revenues from internet advertising in the US reached an all time high in the first quarter of 2010, according to the latest figures.
A total of $5.9bn came in during the first three months of the year, representing a 7.5 per cent year-on-year increase. The research was carried out by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
The IAB said the data shows confidence in the “value and effectiveness” of interactive advertising.
David Silverman, PwC assurance partner, said: “We are seeing continued signs of an improved economy and interactive advertising market.
“The media industry, like the economy as a whole, saw tremendous challenges this past year and uncertainty about the recovery remains.
“However, entering 2010 with such strong Q1 revenues is a sign of the health and vitality of online media, and of marketers’ continuing investment in interactive as a cornerstone of their advertising campaigns.”