Total display advertising impressions in America numbered 1.1 trillion in the first quarter of 2010 according to data released by comScore.
The research firm found a 15 per cent increase in the number of display ads shown to internet users in America when compared to Q1 2009. Total spending is estimated to have reached 2.7 billion.
Social networking site Facebook claimed the lion’s share of ad impressions, publishing 176 billion during the period, equivalent to a 16.2 per cent share of the market. Yahoo and Microsoft placed second and third, with 12.1 per cent and 5.5 per cent of the market respectively.
Jeff Hackett, comScore senior vice president, said: “Following a severe ad recession that began in late 2008 and continued through the first three quarters of 2009, we’ve been seeing a strong resurgence in the online display ad market.
“The first quarter of 2010 posted strong volume in online display ads, coinciding with increasing expenditure from advertisers and higher CPMs for publishers. This pickup in activity should bode well for the online advertising industry as we move forward in 2010.”