Yahoo and Microsoft both managed to increase their share of the American search market last month, according to the latest available figures.
Data from comScore suggests websites belonging to Yahoo saw a 0.8 per cent month-on-month increase in search share during April, to finish with 17.7 per cent of the total market. Microsoft’s sites saw a 0.1 per cent increase to finish last month with an 11.8 per cent share.
In total, Americans completed 15.5 billion core searches during the month. Google continues to lead the pack with a 64.4 per cent share of the market, down 0.7 per cent on the previous month.
ComScore said: “Both Yahoo sites and Microsoft sites have experienced gains due in part to the introduction of new site navigation experiences that tie content and related search results together within several channels.
“These features provide search results to users as they navigate through topical content and meet comScore’s established criteria for counting search queries.”
Microsoft launched a multi-million pound advertising campaign in the UK in March, in an effort to promote its search engine Bing.