Applications designed to extend the use of Google Analytics have been brought together in a new gallery.
Google has described Analytics not as a single product but as a “growing ecosystem of developers, tools, users, and partners”. And in order to highlight the tools being designed to help analytics users make the most of their data, the US search firm has brought details of the various applications together in one place.
There are currently just under 40 apps in the gallery, such as CallTrackID, which allows telephone enquiries to be tracked from various traffic routes including direct, organic, PPC ad, affiliate and offline, straight into Google Analytics.
Excellent Analytics is another application in the gallery which lets users work with their data in an Excel spreadsheet.