Virgin Media set to boost advertising spend

Broadband, cable television and phone giant Virgin Media has said it plans to increase its marketing spend by up to 30 per cent this year.

The company allocated £132.8m to its marketing budget in 2009 and may boost that figure to around £170m during 2010, according to a report by The Guardian.

Neil Beckett, Virgin Media’s chief executive, said: “We are continuing to save our pennies so we can spend more on marketing. We don’t necessarily do massive, we do sensible.”

The firm has seen the popularity of its video-on-demand services increase significantly, with shows such as Glee, Shameless and Skins helping to boost viewing figures.

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Richard Morris

Richard joined Lakestar McCann as news editor in 2009 and over the past three years has run the company's daily news feed service. Prior to joining the team at Lakestar he worked as a business reporter at Crain's Manchester Business, and spent three years as a general reporter at the North West Evening Mail in Cumbria.

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