Yahoo has announced it is set to launch a pilot service involving a whole page of paid search advertisements.
The trial, called “More Sponsors” will let users click on a link at the bottom of search results pages, which will in turn take them to another page of results filled with PPC adverts related to their original query.
Speaking to MediaPost, David Pann, Yahoo’s vice president of search advertising, said the idea is to “improve search results that meet the needs of those who use its engine”.
The service will only be available on Yahoo! Search to begin with, although the company said it will look at ways of making it available across the network.
Pann said: “We’re looking at ways to test new formats and treatments of search ads to improve the consumer experience. Once we have the page that supports the More Sponsored ads, we can test different treatments of the ads on the page.”
Yahoo said the paid search adverts can be bought through the Yahoo! Search Marketing system and will cost the same as standard PPC ads.
The search firm will choose which ads appear on a More Sponsors page depending on the search terms. Adverts which rank highly in standard PPC results for certain terms are likely to appear on the More Sponsors page for the same query.
More information on the service is due to be released on Wednesday.