Companies could take some time to start embracing plans by micro-blogging site Twitter to introduce advertising.
Website design firm WebBizIdeas polled 850 companies in the US and according to the results, 31 per cent said they would not be prepared to pay for “business functionality”. An additional 43 per cent said they were unsure about the idea, while 26 per cent said they would pay.
Of the 26 per cent that said yes to paying for business functionality, the majority (38 per cent), would not be prepared to pay more than $20 a month.
68 per cent of the potential advertisers said a price per action/click/impression would be their favoured option.
Only 21 per cent would be prepared to shell out in order to gain more followers.
Twitter announced its plans to introduce advertising through a ‘promoted tweets’ model earlier this week.