The Conservatives have the most popular website out of all the political parties according to March visitor numbers.
Survey results released by the UK Online Measurement Company (UKOM) show 150,000 unique visitors went to the Tories’ site in March. Meanwhile, the Liberal Democrats pipped Labour into second place with the parties attracting 115,000 visitors and 114,000 visitors respectively.
According to a report by the Internet Advertising Bureau, UKOM general manager James Smythe said: “This data reflects the complexity and dynamism of the race for UK voters’ attention.
“Over the past 12 months the parties have taken turns to peak and dip in popularity, but it’s become more important to deliver your party message as we get closer to the election.”
The main political parties have been desperately trying to get their message across to the electorate in the last few weeks before the election, with paid search ads proving to be one way of getting through.
However, some industry experts have warned that politicians must engage with voters, and that currently there is a gap between what the main political groups are providing through the internet and what the electorate demands.