PPC advertisers and internet users turn to Baidu as Google suffers in China

Google’s decision to stop censoring search results in China is starting to hurt its business interests in the country.

The US search giant said on Tuesday that a technical error was resulting in Chinese users being unable to access search results.

According to the Financial Times, yesterday’s problems have eased, but now a fresh set of search terms are being affected.

The paper said the continuing problems will result in advertisers and users switching to China’s largest search company, Baidu.

Searches through Google.cn are now being re-routed through Hong Kong as Google is not obliged to censor results in the former British territory.

However, as more searches fail to complete, advertisers using paid search are likely to go elsewhere in order to achieve higher click-through rates.

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Richard Morris

Richard joined Lakestar McCann as news editor in 2009 and over the past three years has run the company's daily news feed service. Prior to joining the team at Lakestar he worked as a business reporter at Crain's Manchester Business, and spent three years as a general reporter at the North West Evening Mail in Cumbria.

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