Facebook saw a 10.4 per cent increase in the number of searches carried out by users in the past month, according to data released this week.
American data analysis firm comScore, found Facebook had been used to run 395 million searches in January, but this shot up to 436 million during February.
According to an article by BizReport, the increase is being attributed to the recent redesign implemented by Facebook which has seen the website’s search box moved to a more prominent position.
The total number of searches made in the United States during February was actually down on the previous month, making Facebook’s gain all the more impressive. A total of 14.5 billion searches were made last month, down 5 per cent on January.