Microsoft is to sponsor the Simpson’s cartoon series as part of an attempt to push its Bing search engine in the UK.
The Bing adverts will appear for the first time on Thursday night at 6pm, which will mark the first time ever the US company has sponsored a UK television show.
According to a report by The Telegraph, the adverts will appear on Channel 4 at the start, during and at the end of the Simpsons for the next three months. The American series, which features the now iconic characters of Homer and Bart Simpson, is celebrating its 20th anniversary this year.
The latest adverts are part of a wider multi-million pound television advertising campaign in Britain which began last night during the football match between Manchester United and AC Milan.