Microsoft advertising head departs before Bing campaign

Mike Fischer, the chief marketing officer for Microsoft’s consumer and online division, has left the company according to a report by Marketing Magazine.

The news of his departure comes just hours before Microsoft launches a multi-million pound campaign to promote its Bing search engine. The television adverts will start to air on Wednesday and continue into mid-June.

The campaign has the strap line “Bing and decide” and is aimed at reducing Google’s dominance in the search market.

Fischer spent almost seven years at the company, joining Microsoft’s consumer and online department this time last year. His team, which looked after brands including Windows, Hotmail and Messenger, was responsible for the recent I’m a PC and Windows 7 Was My Idea campaign in the UK, aimed at promoting the Windows 7 operating system.

Marketing Magazine said Microsoft declined to comment on the news.

News home

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>