Google search gets gold stars

A new way of personalising search engine results is about to be rolled out by Google.

The firm has come up with a ‘stars’ system, which lets users mark their favourite websites with a gold star rather than bookmarking them. Once a relevant search is performed, favourite websites will appear in the listings with star symbols next to them.

The stars will be a replacement for SearchWiki as feedback received by Google suggests people did not like changing the order of organic search results.

Google project manager, Cedric Dupont, said: “The great thing about stars is that you don’t have to keep track of them. You don’t even have to remember whether or not you starred something. Simply perform a search and you’ll rediscover your starred items right when you need them.”

Unlike bookmarks, stars can’t be transferred to other search engines such as Yahoo or Bing, giving Google users another reason to stay loyal.

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Richard Morris

Richard joined Lakestar McCann as news editor in 2009 and over the past three years has run the company's daily news feed service. Prior to joining the team at Lakestar he worked as a business reporter at Crain's Manchester Business, and spent three years as a general reporter at the North West Evening Mail in Cumbria.

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