Computer technology giant Microsoft is one of 17 major brands to have bought advertising space from new online TV service Seesaw.

The website only launched a matter of weeks ago, but Seesaw said it has sold its entire planned advertising inventory until May, with no discount selling required.

In an article by New Media Age, the commercial director of Seesaw, Matt Rennie, said he was “blown away” by the response from advertisers. Other international brands which have bought space on the site include Coca-Cola, Barclaycard, Diageo and Santander.

The internet service allows users to watch up to 3,000 hours of television content from the BBC, Channel 4 and Channel 5. Seesaw currently has access to shows including The Apprentice, River Cottage, The Inbetweeners, The Young Ones and Hustle.