Google is planning to upgrade its services in the next few weeks, affecting many services that are vital for SEO marketers.

One of the services which will be hit is Google Analytics, which webmasters and SEO marketers use to analyse traffic sources and levels of traffic to a site.

Google Analytics is used by SEO experts for a variety of purposes, including testing new products, and managing targets and spending for PPC campaigns. The message informing all analytics users of the outage has been displayed on accounts currently using the service.

The message displayed by Google says “Starting Mar 2, 2010, the Analytics system will be unavailable from approximately 7:00 AM to 11:00 PM (Pacific time) for maintenance.
“While you may not be able to view your most current data during this time, your data will continue to be collected and processed so you can view it once we finish.
“Thank you for your patience.”

No new features or filters are going to be added to Google Analytics during this period, and all account will be frozen so campaigns cannot be changed or stopped in the time period.

Google is making the upgrade to improve its service and boost the service’s reliability.