Twitter is preparing to allow advertising on its micro-messaging service in one month.
An article by The Washington Post said the announcement was made by the company’s head of monetisation, Anamitra Banerji, at an event yesterday.
Confirmation that Twitter was planning to introduce advertising on the service came last November from the company’s chief operating officer Dick Costolo, and the firm is now clearly keen to capitalise on the increasing amount of traffic to its website.
In a blog post on Monday, Twitter announced it is now dealing with 50 million tweets per day, up from 5,000 tweets a day in 2007. Industry analysts say the big question that needs answering is how Twitter will include advertising without putting off users.