Publisher launches new apps in bid to broaden mags' appeal

A UK-based magazine publisher which specialises in the creative and gaming sectors has launched digital editions of all its titles to capitalise on the growing potential audience of Apple iPhone, iTouch and IPad users.

Imagine Publishing – whose portfolio includes Retro Gamer, X360 and Advanced Photoshop magazines – has now added these to a growing list of online-only products which it already owns.

Reporting the story, Journalism.co.uk says the move is unsurprising “given the publisher’s commitment to creating digital editions, its range of online-only titles and the digital focus of many magazines.”

The newly-created apps will offer content including embedded video clips.

Imagine’s decision to make these magazines available in digital form “was probably also swayed (by the fact that) digital magazine subscriptions created by PixelMag are certified by the Audit Bureau of Circulations electronic, so the apps will potentially count towards Imagine’s circulation figures”, the source added.

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