We7, a UK-based streaming music service, has announced it is to launch a new subscription package.
The company plans to offer a membership deal which will allow users access to over four million songs for £4.99 a month, with no interruptions from adverts. Its plan is to claim market share from Swedish rival Spotify, which runs a similar online service.
We7′s new premium service is due to launch on February 1 with an introductory price of £3.99. However, users who want to be able to access their advert-free music on the move via a smartphone, will be able to take out a second level of subscription.
For £9.99 a month you will be able to download songs to a device so they are available offline, for times when you’re not able to connect to 3G or Wi-Fi. Spotify already offers this feature, which is also priced at £9.99.
We7 said it is currently waiting for its iPhone app to be accepted by Apple before launching the Premium Plus service.
Steve Purdham, chief executive of We7, said: “We’ve come a long way in the last 12 months. Type the generic term music into Google in the UK and you get 1.6 billion entries and we7 is the number one result. Not bad for an ambitious UK business.
“The new premium services are about choice for the consumer, in the new digital music economy there is no single business model that fits all, that is why we give consumers the ability to listen to great music how they want, where they want and at a price they are prepared to pay.”