Online retailer Amazon has announced it is to start making applications available through its Kindle e-reader.

The company said it plans to release tools to allow software designers to develop their own apps, according to a report by Reuters.

Amazon is using the same strategy adopted by Apple following the launch of its app store, which now gives users access to a massive selection of games and tools. An estimated 50 million people now own Apple products such as the iPhone and iPod touch and demand for applications is only expected to increase.

After Christmas, Amazon said sales were strong for its Kindle devices, but would not release figures. Industry analysts believe new products expected to launch this year will increase competition in the e-reader market place, with booksellers forced to lower prices to retain a competitive edge.

The report by Reuters said applications for the Kindle could include travel books “which suggest activities based on real-time weather and current events” along with “cookbooks that recommend menus based on the size of party and guest allergies”.