Children's retailer Mothercare Plc has reported a 30 per cent year-on-year increase in online sales during the Christmas period.
The figures relate to the 13 week period up to January 8. The company also saw a 4.6 per cent increase in total group revenue, with like-for-like sales up 4.2 per cent – its 18th consecutive quarter of like-for-like sales growth.
Mothercare’s performance was partly as a result of less discounting on the high street compared with 2008, according to a report by the Press Association.
There was even better news for the Early Learning Centre, which saw online sales rise by 200 per cent during the same period, however this was against a considerably smaller base the previous year.