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Digital Marketing

Monthly Archives: November 2009

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Brands see user-generated content as key to Christmas success

Posted on November 20, 2009 by Steven Cox
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Buyer-power will definitely be key to companies' sales success this Christmas, according to the findings of a new survey of online businesses. Many are seeking to leverage positive user-generated content as a more important part of their Christmas sales drives … Continue reading →

Posted in Advertising and Marketing, Online | Tagged user-generated content | Leave a reply

Social media gives us top new word of 2009

Posted on November 20, 2009 by Steven Connor
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New words added to the Oxford Dictionary every year are increasingly related to the all-pervasive nature of technology in our lives … and in 2009 that’s no different. This year’s hottest new word, according to compilers of the American version … Continue reading →

Posted in Social Media | Tagged modern trends | Leave a reply

Divorced after eight years - TimeWarner announces date for final split from AOL

Posted on November 20, 2009 by Steven Connor
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Divorced after eight years - TimeWarner announces date for final split from AOL Time will be called on the biggest media merger in the world, and one-time symbol of the dot.com boom - the coming together of Time Warner and … Continue reading →

Posted in AOL, Internet, News | Tagged business news | Leave a reply

Times editor views online charging as part of fight for future of journalism

Posted on November 20, 2009 by Steven Cox
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The Times newspaper is planning to start charging for its digital content in the spring, editor James Harding has announced. Harding told the Society of Editors conference the expectation was that publisher News International would implement a subscription service for … Continue reading →

Posted in News, Social Media | Tagged The Times | Leave a reply

War is over - processor giants settle longstanding feud

Posted on November 20, 2009 by Steven Connor
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Twelve years of legal wrangling between the world’s two largest computer chip makers could be at an end following an agreement by Intel to pay rival AMD US$1.25billion (GBP 750million). The settlement applies to all outstanding disputes between the two … Continue reading →

Posted in Advertising and Marketing | Tagged market regulation | Leave a reply

Google Chrome ready to show its mettle - but will your PC take a shine to it?

Posted on November 20, 2009 by Steven Cox
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After four months in which anticipation had been carefully nurtured, Google announced in mid-November that it was ready to take the wraps off its Microsoft and Apple operating system rival, Google Chrome. The news was broken on technology blog TechCrunch, … Continue reading →

Posted in Google | Tagged Google Chrome | Leave a reply

ASOS figures show clothing is enjoying online sales boom

Posted on November 20, 2009 by Steven Cox
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Another high street staple, the clothes store, is having its dominance whittled away by the growth in e-commerce, if the latest sales figures from online retailer ASOS are anything to go by. The company announced a 47 per cent growth … Continue reading →

Posted in Online, Shopping | Leave a reply

Rollerskating babies online ad clocks up world record 45 million views

Posted on November 17, 2009 by Steven Cox
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An advertisement for a bottled water brand starring a troupe of 'rollerskating babies' has become the most viewed online ad to date, clocking up more than 45 million hits. And the viral ad, for bottled water brand Evian, has been … Continue reading →

Posted in Advertising and Marketing, Online | Tagged brand marketing | Leave a reply

ASOS figures show clothing is enjoying online sales boom

Posted on November 17, 2009 by Steven Cox
Reply

Another high street staple, the clothes store, is having its dominance whittled away by the growth in e-commerce, if the latest sales figures from online retailer ASOS are anything to go by. The company announced a 47 per cent growth … Continue reading →

Posted in Online, Shopping | Tagged Company Results | Leave a reply

Microsoft/Yahoo! reiterate commitment to deal despite negotiations dragging on

Posted on November 4, 2009 by Steven Cox
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October 27 had been expected to be the big day when Microsoft and Yahoo! finally 'tied the knot' in their search and sales alliance … but the guests are still waiting. Representatives of both sides insist there is no need … Continue reading →

Posted in Mircosoft, Yahoo | Tagged microsoft | Leave a reply

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  • Google rumoured to be aiming towards paid content service for newspapers June 21, 2010
  • Twitter to transmit World Cup thoughts of FIFA president Blatter June 11, 2010
  • Fashion retailer Missguided looks to iPhone app to boost online sales June 11, 2010
  • Google could face privacy complaint over Street View data June 10, 2010
  • Could Twitter be finally welcoming the SEO professional? June 9, 2010
  • Google threat to pull out of China January 13, 2010
  • Recession Boomers: “Baby Searches” as the Outcome of Sex as the Most Popular Free Pastime in the Recession July 27, 2009
  • Apple iPad UK price out of the bag? March 8, 2010
  • Why SEO marketers turn to Twitter and social media March 9, 2010
  • Crain’s Manchester Business: Lakestar Media Is the Best Place to Work June 10, 2009
  • Businesses prepare for the mobile effect | Lakestar Media Industry News: [...] Research carried out earlier this year by Ve...
  • Facebook boss sees the future – and likes it April 26, 2010 at 11:32 AM | Facebook Likes: [...] Facebook boss sees the future – and likes ...
  • "I agree with Nick" - Lib Dems fail to capitalise on social media opportunity | Lakestar Media Industry News: [...] internet following the first televised leade...
  • Internet Explorer sees market share dip below 60 per cent | Lakestar Media Industry News: [...] of major knocks in recent weeks and months h...
  • Higher paid search spend means better conversion rates for Orange | Lakestar Media Industry News: [...] spending grew 4.2 per cent in 2009, despite ...
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