Can Creativity Beat Google?

Dean Rieck has written a blog post at Copyblogger, enlisting 11 traits of highly creative people. Among them are:

  • will CHALLENGE ASSUMPTIONS and ask hard questions to discover what is real;
  • are MOTIVATED BY A TASK rather than by external rewards;
  • can MAKE CONNECTIONS between old ideas to produce new insights;
  • will PUSH THE ENVELOPE in order to expand the boundaries of what is possible.
  • are willing to TEST new ideas and compete with others based on results.

The biggest question every has in mind, following the overwhelming success of Twitter and the launch of Bing, is: what will become to Google? How will the giant be challenged? Will it sustain the pressure? Can anyone actually beat Google?

Welcome two recent projects that matter-of-factly but clearly challenged Google and gave a promise to the future contestants for the place in the sun. One is Bing-vs-Google, a search comparison website.  The functionality allows you to compare SERPs from the mentioned engines. The idea is age-old, as you have surely used comparison sites many times before. The connection we see being made here is between this old idea of a comparison site and the latest “challenge Google” call to action.

Combining SERPs with real-time search

Combining SERPs with real-time search

And the second site is BingTweets. Surely there is a temptation to disregard “n”, which turns the name into “BigTweets”. And this couldn’t be more appropriate:

BingTweets combines Twitter trends with Bing search results, enabling you to see deeper, real-time information about the hottest topics on Twitter. You can also search for anything in the BingTweets search box (at the top right of every page) and see Bing search results alongside the most recent related tweets.

On the site you find equivalents to Twitter trending topics, TwitterFall, and a window to tweet Bing search results. We have known about those ideas, haven’t we? And the biggest challenge Bing therefore gave to Google is “to compete with others based on results”. By the look at BingTweets, it’s no longer Bing who has to compete with Google, but the other way around. The last question that rises – and gets us back to the title of the post – is: why didn’t Google do this first?

Steven Cox

Steven Cox spent many years as an offline journalist before joining Lakestar McCann. He has worked as a specialist correspondent for a market-leading transport magazine, a news journalist for major regional newspapers, a commercial features writer with the Manchester Evening News, and a freelance writer and sub-editor. He is now heavily involved in helping Lakestar McCann clients achieve wide coverage through keeping their news feeds updated, as well as in writing and updating on-site copy.

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