Microsoft have announced they plan to go live with their new search platform Bing on June 3rd in the US. Although it is still in Beta in UK, I’m sure it won’t be long before we are fully integrated.

Bing is set to replace the current Live Search platform. The new platform is designed to be a semantic based search engine, so it should understand the context of a search better, and therefore return the most relevant results.

Microsoft who currently hold just over 3% of the UK’s search market as opposed to Googless 90+% according to Hitwise are hoping this will take them a step closer to increasing their market share and reducing Google’s dominance.

The engine will integrate many new features taking it in line with some of the tools available in Google as well as some new ones! The most notable being an ‘Explorer Pane’ which will be displayed on the left hand side of the results page, offering results for other suggested searches.

Microsoft hope to improve the quality of results reducing the time and effort it takes for their users to find what they are looking for.

They have a tough battle getting their search volumes to the heights of Google, but we look forward to seeing the finished product.

Bing! A new threat to Google