For anybody who is using Google Analytics to track website performance, Google has introduced a new qualification called the Google Analytics Individual Qualification (IQ). The course is free to take at the Conversion University but the 90 minute examination fee will be $50 USD per exam taken.

The course has been introduced because of the increased focus on digital marketing and performance monitoring. For those who already know how to use the software, the course will be a refresher and an opportunity for individuals to be classified as qualified users that can leverage the usage of Analytics in their organization as well as for their clients.  Once the Google Analytics IQ exam has been taken, it will remain valid for 18 months from the pass date.

Currently, the examination is only available in US English. The benefits of the examination include things like having tangible evidence and validation that the individual is proficient in using Google Analytics and the qualification can be shown on the individual’s curriculum vitae. The qualification also gives the individual satisfaction that they have the most current and updated knowledge of how to use Google Analytics to make the most of their online presence.