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One of the fears that businesses have about using Social Media is the potential criticism of a brand. This is usually supported by the decentralised approach to the overall online marketing strategy, whereby different departments are advising on, and fearing … Continue reading
Lee Dryburgh who year after year has been organising the Emerging Communications Conference has alerted the members of Facebook group to the talk on the future of mobile technology posted by Mark Rolston of Frog Design. The talk at the … Continue reading
If you visit the homepage of our blog, you will have noticed that Lakestar Media can now be found on Facebook. While this is good news, the bad news is unfortunately that the page doesn’t get updated. Not only does … Continue reading
Two weeks ago Crain’s Manchester Business compiled a list of digital media agencies in Greater Manchester. 25 agencies included in the list are ranked by digital fee income in 2008. Lakestar Media, with the offering of Search Engine Optimisation, Online … Continue reading
The second dose of “Who will be crowned King of Social Media?” looks at the winners and losers of Region-1 as well as the Region-2 match-ups. There was a strong Social Media competition in Region-1 but the final winners were … Continue reading
Twitter have launched a contextual job search function on their website. The developers of this functionality claim that it could turn into some form of revenue model for the service. Twitter has and is already pulling thousands of pools of … Continue reading
This year is predicted to be the biggest year for Social Media and with the increased reliance, trust and value of consumer opinions and product reviews, most people will be scouting for the best offers and purchasing online. The Search … Continue reading
Chris Keall of The National Buziness Review (New Zealand) has been wondering if it was possible to serve documents via Twitter. The recent case in New Zealand has seen a judge agreeing to use Facebook to serve court papers to … Continue reading
I’m a huge Tracking and Analytics tools fanatic. For my personal blog I tried nearly every existing analytics solution. When Flickr rolled out its Photo Stats feature back in 2007, I was all excited. Not only did it let me … Continue reading
I bet we all do. Not long ago I gave what turned out to be the best answer to the question of “what factors contribute to Google’s Quality Score?” I started off by saying that “as we know, Google keeps … Continue reading