Nationwide car finance specialist, ACF Car Finance Ltd, has appointed digital marketing agency Lakestar Media to handle its online profile. ACF Car Finance sells thousands of vehicles every year from its eight regional branches across the UK. Lakestar Media, which launched in December 2007, appointed former Big Mouth Media group commercial officer Neil McKay as CEO in September 2008.
Neil McKay said: “The internet is now the most popular research tool for those looking to buy cars and we will help signpost would-be buyers towards ACF Car Finance. Online marketing is known to generate high returns on investment and we are confident it will bring a significant boost to the firm’s net profitability.”
Jane Whittle, marketing manager at ACF Car Finance said: “Lakestar Media has a great reputation for promoting brands online and their experience makes them perfectly placed to help us reach our target audience.”