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Telecoms giant Telefonica, which owns Mobile phone operator O2, has put in place a group-wide mobile advertising platform in a bid to drive a new source of ad revenue. It has announced the launch of a single mobile ad server … Continue reading
Girlguiding UK has release news on its plans for a full online strategy as part of the run up to its centenary year celebrations. The upgrading of the website is an important element with new focus on more interactive functionality … Continue reading
MTV Games has finally rolled out its Facebook application to support the release of My Rock Band, its new game available on the Microsoft Xbox 360. The Facebook “My Rock Band” application was created by Digital Outlook, will only be … Continue reading
The news that everybody already knew is now official with Online advertising spend across Europe jumping 40 percent to 11.2bn euros around 8.9bn sterling in 2007, in figures released by Interactive Advertising Bureau (IAB) Europe. These new figures show continued … Continue reading
Google have just unveiled their new Ad Planner tool. Designed specifically for Online Media Planners, it looks like another step in the Google DoubleClick integration. The tool will allow Planners to enter websites and demographic data relating to their advertiser … Continue reading
Mozilla has claimed a download record for the release of its latest uploaded to Firefox version 3 It is claimed that in the first 24 hours the web browser was made available the software was downloaded over eight million times. … Continue reading
The Times is set to released its long awaited online archive which contains almost every issue of the Times newspaper for the past 200 years and best of all its Free. Times Archive is set to includes more than 20m … Continue reading
Yahoo has announced it has agreed to let Google serve ads among its own search results initial in North America, as talks with Microsoft broke down once again. The Yahoo / Google deal, which will has been set-up for an … Continue reading
The Encyclopedia Britannica website has started to trial user-generate content service with the overall aim to position itself against the current domination of Wikipedia. The new service will permit members of the public to contribute to articles and make alterations … Continue reading
AOL has announced that its Platform A advertising division will be released across Europe throughout this year. The new service allows advertisers to purchase across AOL’s range of services, including Advertising.com, affiliate network Buy.at, behavioural targeting providers Quigo and Tacoda, … Continue reading