Leading affiliate network TradeDoubler has launched TD Technology in Japan. The network launch has been facilitated by the acquisition and rebranding of The Technology Works which was acquired by TradeDoubler last year around July 2007. TD Technology’s strategic position in Tokyo, one of the world’s leading technological hubs adds “technology innovation” to TradeDoubler’s portfolio which now also includes search marketing after their recent acquisition of The Searchworks.
TradeDoubler’s CEO William Cooper had this to say: “We have long been committed to entering the Asian market and are very glad to be doing so through such a well-established and promising business in Tokyo.” The acquisition of TD Technology comes after the launch of TradeDoubler’s Searchware4 which is a search management interface that allows online advertisers control and optimize all of their online marketing channels through one portal.
Trade Doubler have been one of the market leaders in affiliate marketing and been in the industry for quite some time. They have a strong European presence and over 350 employees. Major programs on the network include AOL, Dell and Royal Bank of Scotland.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.