Google Conversion Optimizer - no longer in Beta

Garret Cunningham | 12:01 pm | January 11, 2008 | News, Pay-Per-Click (PPC)

Google’s free Conversion optimizer tool, designed to aid in managing performance for Google CPA (Cost Per Acquisition) campaigns, is no longer in Beta.

Previously the feature was only available to advertisers who achieved 300 or more conversions in the last 30 days (Tracked through Google Conversion Tracking), now this has been reduced to 200, widening the landscape for more advertisers to benefit from the tool.

The tool acts much the same as other bid management tools. The campaign manager sets a target CPA for each Adgroup, and based on current and historical data the tool automatically manages and changes bids to optimise the campaign to achieve the desired CPA.

To find out more about the tool and catch up on some success stories visit Google Conversion Optimizer