MSN Ad Center 2 years older but non the Wiser

Julian Sharpe | 11:08 am | August 20, 2008 | Google, MSN, News, Pay-Per-Click (PPC), yahoo

On August 15th it marked the second anniversary of Microsoft ad Center’s after its groundbreaking UK launch and associated claims to compete with Google Ad words. But has it, not even close the system maybe 2 years old but its still 3 years behind Google from its unfriendly user interface to lack of flexibility that ad words offers not only via the main interface but with ad words editor.

The keyword tools although due for an update offer a list of 5 at time, and although it may seem unfair to always compare to Google, they have stuck to basics and used feedback very effectively.

But MSN are not the only ones lagging behind in the paid search market, Yahoo and its now infamous Panama platform have also failed to provide a more superior product however overall it does beat MSN but the promise over a year ago of a editor type tool has yet to appear but the editorial issues seem to moving forward with a more relaxed and realistic system.

So the next 2 years…… Yahoo and MSN both need to pull they socks up in the technology and user side of the paid search systems, however they are still very viable media options and we have always found them to convert well so get back to basic’s and we will all be a lot happier.