AOL goes for Gold with Olympics site

Julian Sharpe | 11:30 am | August 11, 2008 | News, aol

AOL has unveiled its new Olympic Games campaign site, which includes exclusive and targeted content from former British Olympians Sharron Davies and Derek Redmond.

The site will include daily news updates and information from the Beijing Games, with experts Davies and athlete Redmond providing comment and predictions.

Quote:

Nina Vanneck, AOL Europe’s director of sport, said, “Our Olympics news site has been specially developed for British audiences and builds on the success of our previous sports-focused blogging platforms.”

She added, “The launch of this site underscores AOL’s commitment to providing consumers with the richest media experience.”