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Link bait is the holy grail of content – the quickest way to gain links organically and legitimately, and ultimately provide a long-term linkable asset that nigh outweighs any other method. Link bait can be anything from an article to … Continue reading
Do the new Google comparison ads sacrifice user experience for commercial gain? Google UK recently launched its comparison service, which shows a new section of sponsored ads between the traditional paid listings and organic search results and whilst this may … Continue reading
Have you ever seen enticing and interesting headlines appearing in your news feed, and clicked on them only to be greeted by this app? It’s an infuriating experience and feels quite privacy-invasive, particularly when it states that ‘This app may … Continue reading
It might seem like an everyday part of life now, but I’m sure that everyone reading this will remember a time before the internet – a time clouded by radio times, Ceefax, VHS and… Encyclopaedias! However, ever since the internet … Continue reading
Ever wanted to know how Google’s ranking works? Well the YouTube channel for GoogleWebmasterHelp recently uploaded a video detailing the processes that Google uses to rank its search results… according to Matt Cutts, anyway. It should be noted that this … Continue reading
It’s that time again – Google has rolled out another update designed to spot unnatural link profiles and black-hat tactics, and punish them accordingly, whether with lost rankings or the dreaded Google Webmaster Tools notice. In yet another panic, we’ve … Continue reading
Search for the title above on Google with quotation marks surrounding it and, all being well, you’re going to come across this blog post complete with a picture of me in a tree next to it and a link to … Continue reading
Social media is pervading every single part of life – I’m sure we’re not far off art galleries installing ‘Like’ buttons and classic literature with it’s own ‘re-tweet’ capabilities. However, perhaps the most pressing of social media’s invasion is its … Continue reading
I’m sure anyone who’s anyone (who watched Britain’s Got Talent) will have seen the amazing ‘Strictly Wheels’ act at the end of the show, complete with a standing ovation, a few tears in the audience and a rapturous applause. It … Continue reading
Billion dollar Facebook deal shows increasing promise in digital property and apps, but not everyone is happy… Instagram goes mainstream; hipsters angered; and app designers simultaneously slap their foreheads whilst muttering “Why didn’t I think of that?” But, what … Continue reading