We use affiliate marketing to enable our customers to establish a wider presence on the web.
Affiliate marketing involves advertisers (merchants) rewarding affiliates (publishers) for every commissionable action made as a direct result of the affiliate’s efforts. That means we pay publishers if they are successful in driving business to your website.
Depending upon campaign objectives commissionable actions can be determined as attracting a visitor, email sign-up, registration, application or sale, made via an advertiser’s website. The amount paid and the agreed list of what constitutes a commissionable action will be agreed between the advertiser and affiliate prior to a campaign.
How does Affiliate Marketing work?
Having an established network of affiliates is the key to a successful online campaign.
Affiliate partners are a ‘virtual sales force’ - specialising in search marketing. Because they command such a presence on the web, they help boost brand awareness and building online. That leads to an increase in visitors to the promoted website which in turn leads to an increase in sales conversions.
Our account managers have years of experience and strong working relationships with the UK’s major affiliates.
Aspects of our affiliate marketing campaigns include:
- Communication: regular communication with affiliates e.g. bespoke affiliate newsletters sent out regularly, msn, email, and phone
- Recruitment: recruitment of new affiliates with prospects of increasing sales
- Monitoring: maintain and monitor any restrictions placed on affiliates on the program
- Qualification: vetting of affiliates as they join the program
- Promotion: encouraging signed affiliates who are on the program and are not performing to increase their activity by providing resources to assist them
- Advice: generation of ideas to keep the program fresh and interesting to affiliates – encouraging growth
- Consultation: consultation to merchants on all affiliate related topic
To find out more about how affiliate marketing could increase your online profitability, call us now on 0845 177 0088 or send an email.
