Affiliate Marketing

We use affiliate marketing as a tool for our customers to get a wider presence on the web. Affiliate marketing involves advertisers rewarding publishers for every commissionable action made as a direct result of the publisher’s efforts. That means we pay people if they are successful in driving business to your website.

Commissionable actions can be: a visitor, email sign-up, registration, application or a sale that is made via an advertiser’s website. The amount paid and the agreed list of what constitutes a commissionable action will be agreed between the advertiser and publisher.

How does affiliate marketing work?

Affiliate partners are a ‘virtual sales force’ - specialists in search marketing. Because they command such a presence on the web, they help boost brand awareness and strengthening online, leading to an increase in visitors to the promoted website, which in turn leads to an increase in sales conversions.

Having an established network of affiliates is the key to a successful online campaign. Our account managers have years of experience and strong working relationships with the UK's major affilates. E-mail us on affiliates@lakestarmedia.com if you'd like to learn more.

Aspects of our affiliate marketing campaigns

• Communication: Regular communication with affiliates e.g. bespoke affiliate newsletters sent out regularly, msn, email, phone.
• Monitoring: Maintain and monitor any restrictions placed on affiliates on the program
• Recruitment: Recruitment of new affiliates with prospects of increasing sales
• Vetting of affiliates as they join the program
• Promotion: Encouraging signed affiliates who are on the program and are not performing to increase their activity by providing resources to assist them.
• Advice: Generation of ideas to keep the program fresh and interesting to affiliates – encouraging growth
• Consultation: Consultation to merchants on all affiliate related topics