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0800 Repair and Lakestar Media secure SEO success

0800 REPAIR is one of the largest professional repair companies in the UK, operating in a highly competitive market place.

Brief
Growing the online side of 0800 REPAIR’S business had been identified as a priority and Search Engine Optimisation was identified as the most effective channel to achieve this growth. The key elements of the brief were to
• Ensure that SEO traffic figures exceeded the volumes previously generated by paid search within 12 months
• Gain top 3 organic positions for a pre-determined set of highly competitive key industry search terms such as “appliance repair” and “washing machine repair”.
• Significantly increase onsite bookings

Strategy
A fresh site audit to identify any issues causing ineffectual indexing was completed. After comprehensive keyword research, an onsite optimisation strategy was implemented which targeted “Tier 1” and “Tier 2” keywords thatencompassed a comprehensive set of high volume search terms and long tail variations containing specific appliances, brand and location that had been identified as areas for growth. Lakestar Media devised a comprehensive content strategy, which allowed the internal linking structure of the site to be expanded. To improve the back link profile of the site, a strategy of intense link scouting was rolled out to target niche, highly relevant blog sites to secure authoritative back links. This was complimented by a PR led link building campaign to increase the variety of the back link profile.

Results
• SEO traffic equaled and exceed the volumes generated by paid search by 20% during October 2010 to October 2011
• Number 1 positions for high volume keywords such as “appliance repair” and “cooker repair”.
• During Quarter 3 2011 onsite bookings were 55% up on the total number achieved during the entire 12 months in 2010.

Client testimonial
"The team at Lakestar Media have used their expertise and experience to implement a strategy that has achieved consistently excellent results, and we are delighted with the performance to date".